How can we make train travel more attractive to young people and young adults through gamification? Arriva challenges you to design a creative game or activity that makes taking the train not only practical, but also fun and surprising. Think of an interactive Snapchat game, an online challenge, or a reward system that entices travelers to use public transport more often. The key is to spark curiosity, create surprise, and stimulate repeat behavior: moving from trying the train once to making it a regular choice.This challenge helps us develop innovative ideas that connect with the lifestyle and mindset of young people, while strengthening Arriva’s brand positioning.

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