Ruimte Optimaliseren & Locaties TransformerenGemiddeld bezetten mensen in Nederland ongeveer 52–53 m² woonoppervlakte per persoon — een cijfer dat de afgelopen jaren aanzienlijk is gestegen. Tegelijkertijd blijft het woningtekort kritiek. We moeten opnieuw nadenken over hoe we de ruimte die we al hebben benutten.De Kernvraag: Hoe kunnen we de beschikbare woonruimte binnen de komende 5 jaar substantieel vergroten door bestaand vastgoed te optimaliseren en alternatieve locaties te transformeren, zonder over te gaan tot gedwongen verhuizingen?

Challenge 1Rabobank’s strategy is to focus on a younger audience (0–30). We aim to achieve this by innovating how we help customers. The question is: how do we do that effectively?With the rise of GenAI, we expect our customers’ digital experience to change significantly. We’ll engage more in dialogue with them through AI. How do we combine this in the right way to stay attractive to a young audience? What does banking look like for the next generation? And how can we teach young people more about finances?In this challenge, teams will explore how ‘AI Agent Robin’ can make our app more relevant and appealing to a younger audience. Think of smart parent/child features, personalized chatbot interactions, or even customizing your own AI Agent or bank card with GenAI. We challenge you to think outside the box.Challenge 2With over 3 million unique interactions every day, the Rabobank App is our primary touchpoint with customers. The rise of GenAI is transforming how these interactions take place.Enter Robin: our chatbot, now powered by GenAI and evolving into a true Financial Assistant.But how do we make Robin popular by our customers and employees? In this challenge, teams will craft creative marketing strategies to position Robin as the go-to digital coach for financial information. From social media campaigns to internal activations, it’s all about finding the right tone and creative approach to bring Robin to life.

Design the Future of Banking for Kids with Robin (challenge 1) or bringing GenAI Assistant Robin to life (challenge 2).

Develop an actionable vision of Robin as an advanced Digital Assistant focused on customers from 0 to 30 years of age. Prepare a pitch to showcase your vision at the end of the day.

Come up with a business proposition that enables Rabobank to reach as many budget-conscious Dutch homeowners as possible to help them live more sustainably.

Bridge the digital divide in financial services