How can we reduce the number of returns in the book sector? Retailers buy books from publishers and CB delivers these books. Every year retailers send back approximately 3 million books, because these are not sold in their shops. CB stores these returned books so that retailers or online shoppers can order them again. Unfortunately, of the 3 million returns, more than 60% never make it back to a shop or to the consumer. What would be a smarter way to handle this in order to reduce the number of returned books by at least half?