Dirk van den Broek's dairy business grew in three quarters of a century into a successful supermarket chain with more than 125 stores throughout the country. The supermarket chain supplies more than 1.6 million customers with all kinds of products every week. Dirk offers these products for the lowest prices in the Netherlands. The focus at Dirk is therefore always on the best price-quality ratio. This way, customers can always shop at Dirk as cheap as possible. To be able to shop even more economically, Dirk also distributes a weekly folder with the best offers in the Netherlands.