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Soapbox

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About the organisation

Soapbox knows what moves young people and we use these insights to develop impactful campaigns. We do this together with companies, schools, universities and government institutions.

We listen, learn, analyze and create concepts. We do this every day with a team of around 30 enthusiastic colleagues. Our close-knit team works from our offices in Maastricht, Amsterdam and Cape Town. Together we can do a lot. We are proud of what we make and do it with great pleasure.

Soapbox challenges

Data & AI Summit

What is the Data & AI Summit? Co-organized by Soapbox and MicrosoftThe Data & AI Summit is a high-impact, collaborative event designed to bridge the gap between advanced academic talent and enterprise-level business challenges. A summit, within this context, serves as an intensive, one-day innovation platform where leading corporate partners and specialized students converge to solve real-world, data-driven problems through rapid prototyping and strategic ideation.In this exclusive edition, Soapbox, in strategic partnership with Microsoft, brings together top-tier industry expertise and cutting-edge cloud and AI frameworks. Participants will collaborate in structured teams to translate complex algorithmic capabilities into scalable business solutions.To ensure the highest quality of output, peer-to-peer depth, and actionable results during the prototyping phases, capacity for this event is strictly limited. A maximum of 55 selected students will be granted access to participate in this high-pressure innovation track alongside our corporate partners.Concept event agendaTime | Session09:30 – 10:00 | Registration & Morning Coffee10:00 – 10:15  | Plenary Opening Session10:15 – 10:30  | Keynote Address10:30 – 11:00  | Breakout Sessions: Challenge Q&A (Partner & Team Alignment)11:00 – 11:45    | Ideation: High-Pressure Concept Development11:45 – 12:00   | Strategic Direction Selection12:00 – 13:00  | Business Lunch13:00 – 15:00  | Student Track: Solution Prototyping                           Partner Track: Masterclass & Roundtable Discussion (Parallel Session)15:00 – 16:30  | Solution Pitches & Project Presentations16:30 – 16:45 | Closing Remarks & Awards Ceremony16:45 – 18:00 | Networking Reception & DrinksChallenges will soon be announced! Interested in joining? Sign up now!

For ambitious HBO/WO students in Data Science, AI, and Computer Science, plus tech enthusiasts from other disciplines who have actively developed a passion and foundational knowledge in data and AI outside their regular curriculum
IT and AI
3 december 2026
Deadline registration 16 november 2026
Apply now

Energy Transition Summit

What is the Energy Transition Summit?Co-organized by Soapbox & TU DelftThe Energy Transition Summit is a high-impact, collaborative event engineered to address the technical and strategic demands of the global shift toward renewable energy. A summit, within this context, serves as an intensive, one-day innovation ecosystem where leading corporate partners and advanced academic talent converge to accelerate solutions for infrastructural bottlenecks, grid optimization, and carbon reduction.In this exclusive edition, Soapbox, in strategic partnership with TU Delft, combines deep industry expertise with cutting-edge cloud infrastructure and data-driven sustainability frameworks. Participants will execute intensive prototyping phases, transforming complex energy challenges into scalable, real-world solutions.To ensure high-quality output, cross-disciplinary depth, and actionable results during the pressure-cooker sessions, capacity for this event is strictly regulated. A maximum of 55 selected students will be granted access to participate in this exclusive innovation track alongside our corporate partners.Concept event agendaTime | Session09:30 – 10:00 | Registration & Morning Coffee10:00 – 10:15  | Plenary Opening Session10:15 – 10:30  | Keynote Address10:30 – 11:00  | Breakout Sessions: Challenge Q&A (Partner & Team Alignment)11:00 – 11:45    | Ideation: High-Pressure Concept Development11:45 – 12:00   | Strategic Direction Selection12:00 – 13:00  | Business Lunch13:00 – 15:00  | Student Track: Solution Prototyping                           Partner Track: Masterclass & Roundtable Discussion (Parallel Session)15:00 – 16:30  | Solution Pitches & Project Presentations16:30 – 16:45 | Closing Remarks & Awards Ceremony16:45 – 18:00 | Networking Reception & DrinksChallenges will soon be announced! Interested in joining? Sign up now!

For ambitious HBO/WO students in engineering and sustainable energy, as well as students from fields like business, policy, or IT who have actively gained knowledge in sustainability and want to co-create solutions with TU Delft
Energy
17 november 2026
Deadline registration 10 november 2026
Apply now

Future of Food Summit

What is the Future of Food Summit? Co-organized by Soapbox & Wageningen University & Research The Future of Food Summit serves as a collaborative platform driving actionable solutions for the future of the food sector. This edition brings together 8 industry partners and 40 to 50 selected students, divided into high-performance teams of 5 to 6. Participants will actively co-create and develop scalable prototypes addressing critical challenges in sustainable agriculture, protein transition, and supply chain efficiency.Concept event agendaTime | Session09:30 – 10:00 | Registration & Morning Coffee10:00 – 10:15  | Plenary Opening Session10:15 – 10:30  | Keynote Address10:30 – 11:00  | Breakout Sessions: Challenge Q&A (Partner & Team Alignment)11:00 – 11:45    | Ideation: High-Pressure Concept Development11:45 – 12:00   | Strategic Direction Selection12:00 – 13:00  | Business Lunch13:00 – 15:00  | Student Track: Solution Prototyping                           Partner Track: Masterclass & Roundtable Discussion (Parallel Session)15:00 – 16:30  | Solution Pitches & Project Presentations16:30 – 16:45 | Closing Remarks & Awards Ceremony16:45 – 18:00 | Networking Reception & DrinksChallenges will soon be announced! Interested in joining? Sign up now!

Students across Agri-Food, Supply Chain, and Business disciplines with a proven passion for sustainable food systems and agro-ecological innovation.
Retail and consumer goods, Agriculture and food, Sustainability
25 november 2026
Deadline registration 18 november 2026
Apply now

SOL/People-Planet-Food Hackathon

SOL/People-Planet-Food HackathonAvebe: GenAI for Avebe InnovationLamb Weston B.V.: How to assess the effect of pumping Batter in our factories and simulate this on lab scale?Fugro: Scaling Nature-Based Solutions: From Pilots to Full-Scale ImpactMijzo: Empowering communities through everyday helpSportCity: Moving peopleBoon Food Group: Cracking the Protein Puzzle: How to Reach 50/50 by 2030De Graaf Bakeries: Sustainable employment through inclusionYouz: Administrative excellenceElite: Reduce water consumption in productionBeaphar: Rethinking wellbeing at work: how to reduce both physical and mental absenteeism?The program is filled with elements designed to inspire you: 9.30 Walk in 10.00 Welcome + keynote speaker 10.30 DISC-training 11:30 Problem definition by the company  12:00 Brainstorm 13.00 Lunch 14.00 Feedback on the first ideas 14:30 Prioritise, validate, research the solution together with experts from the industry 16:30 Present the ultimate solution to the company 17:00 Step on the box with your solution 17:30 Drinks & bites 18:30 End of event

HBO & WO students in all fields of study.
Agriculture and food
20 november 2025
Deadline registration 17 november 2025
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Artificial Intelligence & Data Science Hackathon

Artificial Intelligence & Data Science Hackathon (subthemes: Data, AI & Consulting and Logistics)Equans: Asset Recognition, one image can say more than a thousand wordsUnited Parcel Service: AI and SalesSmit & Zoon: AI model to forecast future demandRabobank: Design the Future of Banking for Kids with Robin/bringing GenAI Assistant Robin to lifeArriva Nederland: Game Your Journey – Turn Train Travel into an ExperienceORTEC: The future workforce: making it personal!ChipSoft: Slimme Medische Triage met AIEnvalior: AI Experimental design on top of historical dataSoapbox: How can we design the ideal AI traineeship of the future?Data, AI & ConsultingDuring this hackathon, you are tasked with developing cutting-edge solutions in the realm of data and consulting. The challenges will be presented by partners from our University Challenges and is part of the Artificial Intelligence & Data Science Hackathon. You'll work in teams with other students to design, prototype, and potentially implement innovative systems that leverage the latest advancements in data analytics and consulting methodologies. This could involve the use of big data, advanced analytics, data-driven decision-making processes, or consulting strategies that optimize operations and improve overall efficiency.LogisticsDuring this hackathon, you are tasked with developing cutting-edge solutions in the realm of logistics. The challenges will be presented by partners from our University Challenges and is part of the Artificial Intelligence & Data Science Hackathon. You'll work in teams with other students to design, prototype, and potentially implement innovative systems that leverage the latest advancements in logistics technology. This could involve optimizing supply chains, improving transportation efficiency, implementing smart warehousing solutions, or developing methods that reduce emissions and enhance overall operational efficiency.The program is filled with elements designed to inspire you around:09:30 Walk-in10:00 Welcome and keynote speaker11:00 Problem definition by the company11:30 Brainstorm12:30 Feedback on the first ideas13:00 Lunch14:00 Prioritise, validate, research the solution together with experts from the industry16:00 Present the ultimate solution to the company16:30 Speed dates18:00 Drinks & bites19:00 End of event

HBO & WO students in all fields of study.
IT and AI
6 november 2025
Deadline registration 30 oktober 2025
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Advanced Technologies & Industrial Innovation Hackathon

Advanced Technologies & Industrial Innovation Hackathon (subthemes: High Tech Systems & Engineering, Energy Transition and Chemicals & Materials)GVB: A different perspective on energy use in public transportHeilig Group: Turning Ash into ValueYokogawa: Autonomous Industry: Accelerating the Energy TransitionStruyk Verwo Infra: Concrete Sustainability PerformanceDiversey (Solenis): How can advanced technologies improve cleaning efficiency and verification?IG&H: Servitization in Action: How to Turn Products into Smart ServicesSamsung: Adaptive Thermal ComfortKrohne Group: Rethinking Ultrasonic Flow Measurement (UFM) for the 21st CenturyHigh Tech Systems & EngineeringIn this hackathon you are tasked with developing cutting-edge solutions in the realm of high tech systems and engineering. The challenges will come from partners from our University Challenges and is part of the Advanced Technologies & Industrial Innovation Hackathon. You'll  work in teams with other students to design, prototype, and potentially implement high tech systems that leverage the latest advancements in engineering and technology. This could involve automation, IoT integration, advanced robotics, or new materials and processes that reduce waste and improve overall system efficiency.Energy TransitionDuring this hackathon, you are tasked with developing cutting-edge solutions in the realm of energy transition. The challenges will be presented by partners from our University Challenges and is part of the Advanced Technologies & Industrial Innovation Hackathon. You'll work in teams with other students to design, prototype, and potentially implement innovative systems that leverage the latest advancements in energy technology. This could involve renewable energy integration, smart grid solutions, energy storage, or new materials and processes that reduce emissions and improve overall energy efficiency.Chemicals & MaterialsDuring this hackathon, you are tasked with developing cutting-edge solutions in the realm of chemicals and materials. The challenges will be presented by partners from our University Challenges and is part of the Advanced Technologies & Industrial Innovation Hackathon. You'll work in teams with other students to design, prototype, and potentially implement innovative systems that leverage the latest advancements in chemical technology and materials science. This could involve the use of advanced materials, new chemical processes, sustainable production, or methods that reduce emissions and improve overall efficiency.The program is filled with elements designed to inspire you: 09:30 Walk-in10:00 Welcome and keynote speaker11:00 Problem definition by the company11:30 Brainstorm12:30 Feedback on the first ideas13:00 Lunch14:00 Prioritise, validate, research the solution together with experts from the industry16:00 Present the ultimate solution to the company16:30 Speed dates18:00 Drinks & bites19:00 End of event

Students in the technical field.
Energy, Engineering
2 oktober 2025
Deadline registration 2 oktober 2025
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Limburg Innovation Day 2025

The Limburg Innovation Day brings students and businesses from Limburg together to develop innovative solutions for real-world challenges. Throughout the day, students work on various business cases provided by Limburg-based companies. The day kicks off with a brainstorming session, followed by an afternoon deep dive into their assigned business case. At the end of the day, students present their solutions, showcasing their creativity and strategic thinking. It’s a fun and engaging experience for students, with a shared lunch to foster collaboration, and the day wraps up with a networking drink. It's the perfect opportunity to gain hands-on experience while making a meaningful impact on the Limburg economy.

Ambitious students who would like to gain practical experience and be coached by experienced mentors from established businesses.
1 januari 2025
Deadline registration 1 januari 2025
View challenge