Increase the attention for your brand
We are looking for:
Students in International Business Administration, Entrepreneurship & business innovation, Marketing management, Strategic management: Consultancy, New Media Design, Business Communication and Digital Media
Status
Finished
Spots
6
Registration deadline
4 October 2022
Sprintday
31 August 2022
1. Description of the Challenge
There is competition for the best candidates, but the business landscape is large and the brand awareness of BtoC companies (think of supermarkets or companies like bol.com) is greater than that of technical BtoB companies. So how do you win the attention of the (technical) candidate? In short, how can you increase the attention for your brand among generation Z (1995 - ), what do they need of a company and what do they need to know of a company?
Important details: A roll out timeframe 1 year
2. Expected Outcome
What kind of plan? Which tools do you want to use? How will this contribute to meet the KPI you choose, to increase brand awareness for GEA?
About GEA
GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Used across diverse industries, they enhance the sustainability and efficiency of production processes globally.
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