
Healthcare

Organiser
MUMC+
Competentiegerichte Carrières in de Zorg bij MUMC+
We are looking for:
Nederlandse HBO & WO studenten
Status
Finished
Registration deadline
3 February 2026
Sprintday
2 December 2025
1. Description of the Challenge
Hoe kunnen we Gen Z op een creatieve en eigentijdse manier betrekken en inspireren om een toekomstgerichte, competentiegerichte carrière in de zorg na te streven?
Deze casus richt zich op drie kernpijlers:
- Communicatiestrategieën en -formats:
Welke innovatieve communicatiestrategieën zijn het meest effectief om Gen Z te bereiken en te motiveren om een carrière in de zorgsector te overwegen? - Employer branding en wervingsaanpak:
Hoe kan de zorgsector zich positioneren als aantrekkelijk en relevant voor Gen Z, rekening houdend met hun waarden, voorkeuren en competenties? - Focus op technologie en media:
Welke rol kunnen digitale platforms, gamification of sociale media spelen bij het werven van Gen Z voor competentiegerichte functies in de zorg?
2. Expected Outcome
About MUMC+
Maastricht University Medical Centre+ is a partnership between Maastricht University Hospital and Maastricht University's Faculty of Health, Medicine & Life Sciences. We distinguish ourselves nationally and internationally by focusing not only on restoring people to good health but also on helping them stay healthy and improve their health. In addition to tertiary referral care and top clinical patient care, our core tasks are research, education and training, and valorisation. Maastricht UMC+ also provides basic healthcare services for the city of Maastricht and environs. This means that, in cooperation with our network partners, we are uniquely equipped to deliver healthcare services from baseline to tertiary level and thus offer precisely the right care where it is needed, but also to investigate the effects of new healthcare models. In our teaching, we take a multidisciplinary and problem-based approach that uses case histories to impart knowledge.
Our mission: Providing the best possible care and improving health in the region by integrating patient care, research, and education.
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