How can Joulz show industrial clients in a smarter and more convincing way what switching to electricity will bring them: which savings, which costs, which impact and on what timeline (and how Joulz can provide in this)?

Companies with a heavy heat focused process want to decarbonize, but they all get stuck on the same question: what does it cost, what does it deliver, and when? How to make the switch from gas powered process heat to e-boilers or heat pumps profitable. Grid congestion, volatile energy prices, changing regulations and uncertain payback times make that answer complicated. Joulz has the technology and the propositions in place, from battery storage to energy as a service and CHP’s. What is still missing is the translation: a clear combined heat electrification proposition for our industrial clients, that has a convincing business case.

For inspiration, not as an instruction. The team chooses its own angle.

• Which parameters drive client value, and which client categories are there in the first place?

• Does the story differ for new build, for renovation or for an existing situation?

• How do you make a complex business case understandable without flattening it? Think of a calculation tool, scenario thinking or visualization.

• How do you position energy as a service alongside the classic investment question? How to optimize for energy market and trading dynamics?

• Which evidence actually convinces a client: money, certainty, co2, or simply being freed from the hassle?

• A sharp proposition for industrial clients, with the decisive value arguments per product combination

• A concept that makes that value visible for Joulz: a calculation model, a canvas or a visual conversation tool

• A pitch showing what the first client conversation will look like from now on