#HoeraGeslaagd

#HoeraGeslaagd

Rabobank the Netherlands was looking for new ways to engage with youngsters during important childhood moments.

With this goal in mind, we developed #HoeraGeslaagd, a nationwide campaign that revolves around congratulating graduates with obtaining their high school diploma. From the moment the final results are known, numerous promotional teams drive cross country to personally congratulate students for achieving this milestone and to share their experience on Facebook and Instagram. In the course of the event the youngsters are also educated on financial challenges connected to their upcoming student life.